In 2014, two Swedish friends, Max Svärdh and Albin Johansson, founded the creative entity they’d been dreaming of for years. It's a label that is proud to go against the grain, and has little regard for the industry’s prevailing seasons and trends. It also thinks outside the box in its relationship with its followers: rather than acquiring "customers", they have strived to create a community of fans. Whether lovers of sport, fashion, music, photography or culture in the broadest sense of the term… everyone has their place in the Axel Arigato world. Its creative and minimalist, retro-modern aesthetic bridges the gap between yesterday and tomorrow, adapting to all your ambitions and moods. Designed to bring people together and convey only positive vibes, Axel Arigato defines itself first and foremost as a lifestyle brand, advocating a daily life made up of simple pleasures and an open mind, artistic discoveries and cultural exchange. This ability of Axel Arigato to welcome and embrace the unexpected is also felt in its creations: though accessible and timeless, they are far from boring. In designing the Axel Arigato collections, the focus is on quality, craftsmanship and longevity, through the use of recycled materials such as cotton, wool and polyester. And this pursuit of quality is particularly noticeable in the manufacture of the brand's shoes. With each new release, Axel Arigato's sneakers are a runaway success. You can't fail to have noticed the Marathon, for example, inspired by the idea of athletic performance, they imitate the silhouette of an athletic trainer, bringing it up to date with bold and innovative designs. With the Dip-Dye, Runner, R-Trail and R-Tic, there are various models and colour combinations, each more addictive than the next. Another bestseller from the brand is the Catfish, a pair of vintage-style dad trainers best worn with a mini skirt or baggy jeans. The sparkling charms that adorn its laces are a stylish and whimsical touch. More classic but no less retro, the A-Dice come in Lo and Hi (-top) versions, a wardrobe staple for any fashion fan.