Casablanca
Love, compassion and acceptance. These are the guiding principles of Charaf Tajer, founder of Casablanca. This self-taught Franco-Moroccan designer has taken it upon herself to redefine our perception of sportswear style, by accessorising it with colour – sometimes pastels, sometimes bolder - as well as pearl necklaces, evoking a softer, feminine feel. At a time when minimalism seems to dominate the catwalks as well as the streets, the Casablanca style is so rich and flamboyant it's almost ostentatious. It's flamboyant through its colours and prints, rich in inspiration and political overtones. Much like the multicultural heritage of its designer, Casablanca is inspired by diverse and varied sources, like sport, for example. Like the rackets and balls found on hats and silk scarves, showing Charaf Tajer's talent for designing graphic and playful prints.
Resolutely surreal and generally synonymous with travel, the Casablanca style has a heady dose of orientalism that spices up that classic French look. A French flag and a lemon tree find themselves cohabiting on a T-shirt, the very sophisticated shape of a bag is disrupted by a handle in varnished bamboo... And if you look closely, Casablanca reveals something of a tribute to the capital of fashion, Paris. A Paris that can be visited day or night, in a sweatshirt or an elegant silk shirt, an opulent pair of sunglasses on your nose and an elegant handbag hanging from your arm. Casablanca pieces have effortlessly established themselves on the wishlists of all the most adventurous fashion fans. Though the brand offers many designs, Monnier Paris has carefully curated the ultimate Casablanca selection for you. The Jeanne and Casa Tote bags will elevate all your 'fits, while the sunglasses will surprise you: lavishly adorned with 18-carat gold details, the signature red logo and – for some designs – a laurel wreath, one of the House's emblems, they're difficult to resist...
