Now more popular than ever, thanks to the ever-growing influence of urban culture and streetwear, the sneaker has established itself as one of the staples of the modern wardrobe. Though still the preserve of athletes thirty years ago, this (generally) comfortable sports-oriented shoe rapidly became more widespread thanks to the emerging rap scene in New York. In the 1990s, it became a prominent feature in the wardrobes of the younger generation, who collected certain pairs and began to play with the style. Its initially low sole became higher, it is adorned with ever more surprising details and colour combinations. Unsurprisingly, the sneaker has never lost its appeal. Today it is still worn in the city streets as well as on country trails, to go to work and on weekends. Originally universal and designed for all to wear, sports shoes began to pique the interest of the most exclusive luxury brands. Nowadays it's difficult to name a brand that doesn't offer at least one pair of trainers. But while the interest of major labels may seem quite recent, there's an Italian House that can boast of being the first to foresee the sneaker’s success. Founded in 1986, Hogan is the result of an avant-garde vision. The idea behind the label was to offer a new take on luxury, a relaxed and contemporary luxury with a fresh, dynamic feel. Both formal and informal, the Hogan style quickly impressed, with its urban shoes playing on the trainer style, using ancestral Italian expertise. The leathers and fabrics used are of premium quality, the details are refined, and the overall silhouette evokes a freedom that characterises Italy so well. Almost forty years later, Hogan sneakers continue to delight: from the classic Allacciato and H429 to the more unexpected Hyperactive, you’re sure to find something that fits your needs and become a member of GenH, Hogan's community of fans.